Wednesday, November 20, 2013

CNNGo.com

CNNGo.com


Canada's meteoric fall from world tourism rankings

Posted: 20 Nov 2013 06:00 AM PST

Canada, once the second-most visited country in the world, now trails countries like Ukraine and Saudi Arabia. What's gone wrong?

Canada was once the second most visited country in the world, only behind Italy, back when all planes crossing the Atlantic had to stop in Newfoundland. 

But that ended in the 1970s, and today, as the world is going through a travel boom and more than a billion travelers crossed national boundaries around the planet last year, Canada has slipped to the 18th spot, trailing countries such as Ukraine and Saudi Arabia.

And lest you think that it couldn't go worse from there, the number of international travelers to Canada has dropped 20% since 2000. 

How bad is it? Even the declining guidebook industry began cutting Canada titles in the mid 2000s.

Necessary changes

A dive into the reasons of this decline were outlined in recent research by Deloitte Canada called "Passport to growth: How international arrivals stimulate Canadian exports."

The main purpose of the report is to show how a turnaround of the tourism sector could have a significant impact on Canadian exports.

While Canada remains a recognized and respected "brand" in international country rankings, it has been less successful at using its brand to attract travelers. 

More on CNN: How to pretend you're Canadian when you travel

Among the biggest reasons for this decline is that tourism hasn't been a national priority for the country for a long time now, either for the government or the businesses in the country.

The tourism sector employs 600,000 Canadians and yet represents just 2% of national GDP, generating $22.7 billion in tax revenue.

Few organizations if any have done any research on the relationship between travel and trade in the Canadian market, and yet the world over, studies showing such connections have been used to boost policies to open up trade and tourism.

Flying in and out of Canada has been expensive; its air travel sector has high base fares, fees and taxes, all of which conspire to make Canada a less desirable destination.

The government's Standing Senate Committee on Transport and Communications has recommended phasing out airport ground rents over the short term, and transferring airport ownership to airport authorities over the long term.

These changes would help lower fares paid by travelers to Canadian airports, and create incentives for new airport development projects.

More areas for change

The country may also have to reform its visa issuance, where long wait times and labor disputes are making Canada inaccessible for many travelers, the report says.

And it may be more trouble ahead before it can get better: Canada also has an aging population, which means a looming labor shortage for Canadian businesses. The industry will have to think of new ways to offer career growth and development opportunities that attract and retain talent.

More on CNN: 7 uncharted waterfalls discovered in Canada

Canada has also done little to attract tourists from beyond the familiar stable of countries it has always relied on -- the United States, Britain, France, Germany and Australia -- while the growth of visitors as we well know has been elsewhere, in emerging economies.

The high Canadian dollar has meant lower figures from its staple supplier United States.

Besides the emerging economies of Asia and Latin America, the youth traveler demographic has been rising steadily, and yet Canada has done little to appeal to them and create a more exciting and young brand to attract youth travelers.

Obviously, to regain its standing, Canada will have to create new products that appeal to new demographics and meet the needs of travelers from a range of cultural and geographic backgrounds.

More from Skift

How Airports Are Looking Beyond Flyers For Paying Customers 

Airbnb's Most Notorious Landlord Settles With New York City 

Millenials Make Hotels Rethink How They Do Loyalty Programs

Macau's kung fu coffee master

Posted: 14 Nov 2013 06:45 PM PST

Life-threatening accident, kung fu training, chance meeting with a mysterious foreign couple, encounter with a golden movie star and a pot of instant coffee -- Leong Kam Hon's story reads like a crazy Chinese adventure movie.

"Two bones, muscles, blood vessels -- all gone," says Leong. "But I told my doctor, giving up my arm means giving up my life."

Leong, 55, is the Macanese owner of Hon Kee, a small café hidden in an abandoned shipyard in Macau.

He brings up his arm quickly in conversation, because had he lost it, he would never have gone on to brew the most famous coffee in Macau.

The coffee, which appears underwhelming when it comes to you, is as surprisingly flavorful as Leong's life.

More on CNN: 10 things to know before visiting Macau

From kung fu to coffee

Kung fu coffeeFirst-time visitors may have difficulty finding the cafe amid abandoned shipyards.In 1986, Leong was working at a local shipyard when an accident with a rusty saw nearly severed his left arm just above the elbow.

Fearing an infection could put his life at risk, a surgeon advised Leong to have the arm removed completely.

Leong believed a ship-builder losing an arm would be like a musician losing his hearing. He refused the advice. 

"I told the surgeon I'd rather not live than live without my arm," he says. 

The arm was reattached and Leong was observed for signs of infection or restricted blood flow. His risk paid off -- the operation was a success.

Following the operation, Leong was transferred to a hospital in mainland China for an experimental nerve transplant.

"At the time of my operation, they were still developing the technology on lab rats in Guangzhou," says Leong.

"The surgery went well but my arm -- which hadn't been used for months -- had shrunk as thin as a bamboo stick."

During the long recovery from the accident and subsequent medical procedures, Leong thought about alternatives to ship building (his arm remained weak long after the surgery), eventually hitting on the idea of opening a cafe that would serve the workers from various shipyards in the port.

"It wasn't an easy process," says Leong, recounting not just the difficult career transition, but the red tape that opening a business requires.

The local government rejected his initial application for a business license in 1990.

"They said it's an industrial area," recalls Leong. "But I had to make a living, so I wrote a letter to the Portuguese mayor of Macau. He granted my request regardless of the (local) official's initial rejection."

Leong got to work, first building his café from scratch, by himself.

In an effort to rebuild the strength in his arm, he also built a wooden dummy and began practicing kung fu on it.

"I remember the first night I finished practicing kung fu, I slept through the whole night without waking up in the middle of the night," he says. "The pain and numbness in my arm prevented me from sleeping well -- that was the first night in a very long time that I managed to sleep through the night."

Ever since, Leong has practiced kung fu on the wooden dummy each morning.

"I'm no kung fu master, but it certainly helped me regain my strength and even have strength for blending my coffee," he says.

More on CNN: 10 must-try Macau foods

"Chow Yun-Fat" coffee

Leong says his self-styled kung fu training helped hone his coffee blending skills.

Kung fu coffeeThis is no longer "instant" coffee.Leong's product isn't some sophisticated fresh roasted coffee. It actually comes from -- look away, coffee snobs! -- instant coffee powder.

It's the way Leong blends it, however, that makes it special.

First he stirs a spoonful of thick coffee mixture a few hundreds rounds at high speed, like a motor, until it thickens. The process takes a few minutes.

When water is added to the coffee, a thick layer of foam and cream rises to the top, creating an unusually creamy texture and aromatic smell.

"A foreign couple [Leong doesn't know from which country] taught me this way of coffee-making," he says. "They used to come every year during the Grand Prix, sit here and drink their coffee for the whole day."

"The last time they were here, they came to me and tried to teach me how to make a coffee."

Unable to speak to each other -- the couple spoke English, Leong speaks only Cantonese -- they communicated through sign language.

That was in the early 2000s. Leong never heard from them again.

"It was so troublesome to make coffee (their) way," he says. "I used to just boil a whole pot of coffee. I didn't give them much thought and continued to boil my coffee my own way until the day Chow Yun-Fat came to visit the cafe."

A local legend, the Hong Kong-born Chow is known internationally for his starring roles in movies such as John Woo's "Hard Boiled" and Ang Lee's "Crouching Tiger, Hidden Dragon."

Leong was star struck. 

"I thought, 'what kind of coffee is good enough for a star like Chow?" he says.

The rest of the story isn't tough to figure out -- Leong blended the coffee the way he'd learned from the foreign couple.

Chow loved it, Leong says, claiming it tasted better than the coffee he had at his hotel.

Word spread.

Travelers, local and overseas media flocked to Hon Kee café for the "Chow Yun-Fat" coffee.

That was 2004.

The burst of fame came just in time. A sharp decline in the area shipping business had been hurting his business. As his customer base began losing their jobs, Leong was forced to take on outside work.

He feared he wouldn't be able to afford to stay in business, but the unexpected noteriety kept the café alive.

More on CNN: Top-notch hotel under $100: Macau's best boutique stay

Beyond coffee

Kung fu coffeeThe pier at Coloane in southern Macau. A few area stores still sell dried seafood. The media attention and fame were short-lived.

With its inconvenient location, Hon Kee is still off the radar for most travelers, and not widely known among locals.

Hon Kee café is in Lai Chi Wun Village in Coloane, on the southern side of Macau.

It's in the area of one of the last fishing villages left in fast-developing Macau. This fact alone makes it an interesting excursion from the vibrant gaming and tourist scene that dominates most of Macau.

Getting there: If your cab driver doesn't know the way to Lai Chi Wun Village, you can start at Coloane city center and walk toward the shore. Turn right when you see Ponte Cais De Coloane (the pier in the picture above) and walk until you reach the police station. Then crest a small slope and walk by the shipyards. The entire walk takes about 10 minutes.

Hon Kee Cafe, Lai Chi Wun Road, Coloane City Center, Macau; +853 2888 2310; open daily except Monday, 7 a.m.-6 p.m.

More on CNN: House of Dancing Water: Secrets behind the world's biggest water show

CNN Travel's series often carries sponsorship originating from the countries and regions we profile. However, CNN retains full editorial control over all of its reports. Read the policy.

 

 

No comments:

Post a Comment