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THAILAND - Over 180 Bangkok-based service providers have offered enthusiastic support for the “Stopover Bangkok” campaign, a unique effort to attract airline transit passengers to enjoy a break for a night or two in Thailand’s exciting capital city.
Organised by the Tourism Authority of Thailand (TAT) in cooperation with MasterCard and numerous Thai private travel industry companies, the campaign is to run until 31 October 2011. It is targetted at the more than 1.5 million passengers who transit through Bangkok’s Suvarnabhumi International Airport every year.
The 58 service providers have offered a range of mouth-watering incentives to the transit passengers. They include up to 50% discounts, 5,000-9,000 Baht cash off, buy 1 get 1 free and several other deals in 11 categories of products and services: Adventure and Excursion, Art and Culture, Beauty and Spa, Ethnic and Local Tour, Fine Dining, Golf Day and Night, Health and Medical, Shopping, Show and Entertainment, Thai Cooking Class, and Transportation.
In addition, TAT has received support from 122 renowned Bangkok-based service providers in 7 thematic tour categories: Amazing Bangkok, Art and Senses Route, BKK Nightcrawlers, Floating and Exotic Market, Gourmet Route, Shop, Drop and Spa, and Shopping Route.
MasterCard holders will enjoy special top-up privileges and discounts starting from 5 up to 20%.
How to get the "Stopover Bangkok" offer?
1. Browse for offers from the “Stopover Bangkok” website www.stopoverbangkok.com by selecting from the Suggested Routes and Offers based on the type of interest.
2. Click your preferred offer and register your details along with a special code given to you by your travel agent or airline. After registration, you will receive a user ID for your next visit.
3. Once you have submitted your details, the coupon will be sent to your email or may be printed directly from the website. Present the printed coupon to the service provider representative/counter with all terms and conditions met.
For years, Bangkok has been a major transit stop for air travellers connecting from the Middle East, Europe and Africa to onward flights in Southeast Asia, Northeast Asia and Australia/New Zealand. This creates an opportunity to give them a sneak preview of the capital and its surrounding areas, so that they may return for extended visits in the future.
According to the Airports of Thailand Public Company Limited, the number of international transit passengers at Suvarnabhumi International Airport totalled 1.52 million (+5.43%) in 2010 and 612,755 passengers during January-May 2011, up 11.27% over the same period of 2010.
TAT is hoping that the Stopover Bangkok will be one of our effective marketing tools that urges tourists to make a decision to come visit Bangkok before or after their planned destination.
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